At Fellow Studio we understand brands. We get what it takes to create a visual identity tailored to a business’s values and narrative. All of which are central to how they serve the needs of their audience. Fellow know the difference between superficial design and deep-rooted brand worlds that last.
A Flooded Industry
Companies and individuals have flooded the industry with offerings of ‘brand solutions’. We have all seen the boom in the ‘bespoke’ logo business. Large corporate brands and small printing houses that churn out business cards and stationery. Now offering services that “allow you to set yourself apart from your competition”. However, they use template-driven design and have very little care and attention.
What Do We At Fellow Stand For?
Fellow stands for something different. Fellow takes ambitious brands of today and makes them icons of tomorrow. This might sound grand or hyperbolic, but we know that there is more to creating a brand than slapping a new logo across your product or service. We believe in the power of intelligent design and considerate brand development. Fellow value the craft of design, the importance of expertise and the skill needed to implement a brand world befitting your organisation.
Working With Fellow Studio
When you work with Fellow Studio we take the time, the effort, to truly understand and appreciate the unique nature of your business. This is not limited to a single kick-off meeting, an unfortunate industry standard. Now don’t misinterpret us here, Fellow values kick-off meetings, however it is all too common for this to be the start and end of a clients conversation with their agency. At Fellow, we start detailed, concise and compassionate conversations about what is important to you about what you offer. We share with you our observations about your companies values, we collaboratively explore with you what makes your audience keep coming back. We create a trusting back and forth between you and our team, where we share ideas and resources.
We follow these conversations with a fluid back and forth, allowing you and your team to be a part of the following design process. Not ‘feel’ a part of the process, but ‘be’ a part of the process. We work in tandem with you to make design second nature, creating effective architecture for your business to comfortably exist within. Allowing for you to create lasting connections. This allows the encapsulation of your ethos, approach and vision to be clearly communicated.
Going Beyond the Standard
To achieve this, a logo, a set of colours and a choice of typography will not solely suffice. Fellow knows that so much more can be achievable with a more ambitious perspective and a subtle touch on top of these established cornerstones of a brands visual identity. We go beyond the expected parameters and create unique creative solutions that suit the distinct needs of our clients. At Fellow, our interest is in the correct and intelligent answer.
Experts With Years of Experience
We are experts in our field, with years of experience within the brand development and visual identity industry, working on both a national and international scale. Fellow is confident that our approach to design and constructing brand worlds works, because we have seen how our work enables institutions and brands to create invaluable connections with their audiences.
At Fellow, we offer a global agency level experience but with the flexibility and personable service of a smaller agency. We give you access to our understanding of how large brands operate, allowing us to provide you with a tailored service that best suits your needs. You get to work directly with our senior-level talent, meaning you will know that you are receiving the best possible service. Fellow looks after you, our client. Taking care of your brand.
We value that creating a world for your brand to exist within could be daunting for many, especially when the process can be unnecessarily drenched in jargon and ‘brand speak.’ This is not our style. Fellow wants to clarify matters. We remove the needlessly verbose language, we avoid the industry vernacular. Allowing us to communicate with you and your team without the need for you to carry a pocket-size design dictionary. Importantly this means we can become part of your team. Creative support for your brand, that you can turn to when guidance is needed or a change of direction is permitted. Here at Fellow can be your ‘inhouse’ design team, ready to create the assets you need to best tell your story within a well-crafted brand world.
At Fellow Studio we understand brands. Our offer is a full service, one with many brand-related services within. We are ready to take your brand’s visual identity to where it needs to be. This is what we believe in.