This style of design has increased in importance over the last 10 to 20 years due to the increase in screens. The appearances of screens in our daily lives has increased substantially since the early 2000s. From smartphones to computers to TVs, they’re everywhere,which makes the designs we see on those digital devices more impactful on our lives.
The devices we use every day have a big impact on our lives. Without effective design, we would struggle with even the basic steps of working a device. A great example of this is an operating system. Without an operating system such as Microsoft Windows or Apple OS, we’d be working on just code. This effective design has made the learning curve of using a complicated device shorter and sharper.
Digital design is everywhere, here are a few that you as a business, brand or individual can use to enhance how others see you:
With an ever-increasing digital world, websites are becoming the new doorstep to businesses. This style of design is an important step to improving how others see your business. Consistent design and message can massively improve the image you represent to a potential new customer.
User experience and user interface are factors we touched on a little earlier in the article. They are possibly the most important aspects of digital design due to their usefulness and appearance in daily life. Effective design in this area is the reason we find certain things on our computers and devices so intuitive. Consistent designs within this field have allowed users to pick up a device and know instantly how to turn it on.
Over the past 20 years, design has become more important due to its impact on our lives. With individuals buying their weekly shop through a website and running a business through their laptop, digital design has demonstrated its importance. Make sure you know and understand how to use this style of design to improve your projects, products or business. Here at Fellow, we do believe it will continue to grow in importance.