Protect and empower your brand through consistency
It doesn’t matter who you are or how long you have been around, everyone needs a set of brand guidelines to set the rules of engagement in every way they communicate. These guidelines are the thread that holds the public’s perception in place.
What are Brand Guidelines?
Why are Brand Guidelines Important?
Guidelines put rules in place not to limit creativity, but to keep your brand identity consistent and recognizable. With brand guidelines in place, you can ensure your brand’s elements are used effectively. When elements in your brand are used in the correct way consistently, you can build a powerful and recognizable brand.
Create value through Brand Guidelines
For a brand to breed trust with your audience, every single touch point needs to have the same rules in place – people don’t buy products or services for no reason, they make buying decisions based on an emotive connection. This connection with your brand will determine their perception of value – an often misunderstood word. Value could mean cheap or inexpensive to some; however, others will perceive it as what they get in return from you; does it make them feel good about themselves? Will the item last longer to generate them a better return on their investment? This is a personal decision that they alone will make.
What We Do Differently
We take the time to understand you and your brand. We look past the basic brand identity agency structure and offer a personable service. Forming deep professional relationships to demonstrate to your consumers the personality behind the branding.
When done correctly, you will know what fonts to use and when, what colours to use, what layouts are correct on certain formats. You will know the tone and style of written and visual messaging and be clear on all the tools needed to get the job done. In addition to internal clarity, your design and communications will be perfectly aligned to save you time.
Some of our brand guidelines clients
Who Are Fellow
Looking For a Brand Identity Agency in London?
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