Making an impact with a bold Brand Identity
What is Brand Identity?
A brand identity is much more than simply a logo. A brands identity is everything that the brand says, how it communicates and the style in which it communicates in. It represents the brands values and what consumers and stakeholders feel about the brand when they interact with it.
Why is Brand Identity Important?
Brand identity is crucial to the success and future development of the brand. The identity of your brand is the personality of your business.
New Brand vs Rebrand vs Refresh
When launching a new company, its simple, you start with a new brand identity. The challenge comes when your brand already exists. It is at this point you need to consider whether you need a brand refresh or a complete rebranding.
What is a Brand Refresh?
In the world of branding, a refresh is like a tactical manoeuvre. As businesses grow and change, it’s important for their brands to reflect the current marketplace. Simply put, if you stayed the same while all the companies in your industry changed, adopted fresher logos, and newer ways of communicating with their audience, then you’d end up losing your competitive edge.
What is Rebranding?
Typically, the goal of rebranding is to influence and change a customer’s perception about a service or product that the company offers overall, by revitalising the brand and ensuring that it appeals to the existing needs of a customer, or a new set of customers. You might be looking for a way to appeal to a new market, expand your business scope, or set yourself apart from your competitors.
Why Trust Our Brand Identity Agency?
What We Do Differently
Some of our brand identity clients
Who Are Fellow
We are a independent creative branding and brand identity agency in London, who like to combine sharp design with an even sharper wit. Co-founders Anthony and Paul have gained years of experience within the creative industry, both nationally and internationally. After close to a decade of friendship and collaboration they recognised the strength of what they could achieve together and Fellow was started.
Looking For a Brand Identity Agency in London?
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