Creating a Brand Name that sticks and makes and impact
Names are a powerful force in branding. Strong names help brands
stand out from the crowd, making an emotional connection with
everyone who comes across them. A new name will give your
brand a boost, loaded with promise and meaning.
What is a Brand Name?
Brand naming is the most challenging step in the brand identity process. It requires a systematic approach of research, testing and creativity. A good brand name can help a brand stand out from the crowd. As well as it being a diferentiator, it conveys meaning and builds awareness of your brand.
Why is Brand Naming Important?
A brand name sets the stage for the future of the brand and emotionally connects a brand to consumers. Potential customers will quickly form an impression of your company or product from the name.
How do we create your brand name?
There are many types of names, from experiential names to descriptors and portmanteau names. Understanding the types of names helps us work up options for clients to consider. We will work with you to assess your competitors; look for trends; create names and go through a rigorous process until we establish a name that best represents your brand.
What We Do Differently
Finding a name that’s dynamic, efective and makes the most of a brand’s potential requires an understanding of how naming agencies operate. There’s certainly no one-size-fts-all solution, which is where we can provide valuable input. We’ll suggest a tailor-made process that’s clear, focused and logical.
Who Are Fellow
Fellow is a design and branding agency based in London. Our goal is to create long term business relationships that help clients improve their branding and business performance. We are confident that our approach to brand and naming is invaluable and can add an instant understanding to your products.
Looking for a Brand Naming agency in London?
Get in contact with us using the information below. Or complete the form on our ‘Contact us’ page and we’ll get back to you.