Logos and icons have changed a lot over the past 20 years, but one particular move created a bigger impact than the others. The move from 3D to flat logos changed what we see in our daily lives. From phone app icons, to supermarket store logos through to our computer icons. Why have we seen such a large rise in the move from 3D to flat? Let’s explore this and discuss what this could mean for the future of logo and icon design.
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Adobe is an excellent example of brand architecture. It demonstrates why it is so important to have a clear brand image and understanding, in order to prevent confusion with customers. In this article we’ll look at Adobe’s brand architecture to better understand how you can improve yours.
What is Brand Architecture
Brand architecture is how a business or organisation manages multiple entities under one umbrella. In this case, it is how Adobe integrates one main umbrella (Adobe),
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Sustainability is something that all companies need to consider no matter how big or small they are. In 2016, we generated 11.5 tonnes of general packaging waste and the majority went into landfill. We need to work together to either reduce the amount of waste produced or by increasing the usability and recyclability of packaging. In this journal entry we’ll look at how we can do this and what you can do to reduce the amount of waste going into landfill.
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In 10 years we have seen a vast amount of change in the digital design industry, from smartphones to designing tools, new trends are emerging everywhere. We thought now would be a great time to look back at how digital design trends have changed over the last decade.
What is Digital Design
First of all let’s explain what digital design is. Digital design is all graphics and imagery produced using a digital method.
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Website design is a crucial part of modern-day business. Because of this, it should be a focus of businesses who hope to succeed online. We already have a good understanding of web design, but why responsive web design? We’ll be looking at what responsive design is and the purpose of a responsive website.
What is web design?
Firstly, we need to understand the basics. I’m sure a lot of you are already aware of what web design is,
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Branding strategies are key to growing a brand’s awareness and improving image, but so often the mainstream strategies aren’t right. So what are the alternative branding strategies? In this article, we’ll look at these strategies, break down why they’re different and why they could be better for you.
What is a Brand Strategy?
Branding strategies are long term plans that outline how a brand will grow. They typically go through a set of actions and objectives that will determine the success of a strategy.
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