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There are around 300 million companies that exist in the world today. That's 300 million companies with their own distinct brand. Some of these brands...
What is a Brand Refresh?
In the lifetime of any brand there will come a...
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What Are Brand Assets?
Which Assets define your brand? Brand assets are everything that...
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What is Social Media Branding?
Why Do Brands Use Social Media? First, let’s look at...
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How to Measure Effectiveness of Marketing Communication Strategies
Marketing communications is one of the best ways to reach...
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How to Identify Your Brand
What is your favourite product and why? What are the...
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Maximising Brand Positioning
In almost any market, brand positioning is crucial to its...
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