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There are around 300 million companies that exist in the world today. That's 300 million companies with their own distinct brand. Some of these brands...
What is a Brand Refresh?
In the lifetime of any brand there will come a...
Read articleWhat Are Brand Assets?
Which Assets define your brand? Brand assets are everything that...
Read articleWhat is Social Media Branding?
Why Do Brands Use Social Media? First, let’s look at...
Read articleHow to Measure Effectiveness of Marketing Communication Strategies
Marketing communications is one of the best ways to reach...
Read articleHow to Identify Your Brand
What is your favourite product and why? What are the...
Read articleMaximising Brand Positioning
In almost any market, brand positioning is crucial to its...
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